Advantage Business Media, which publishes content on science, design engineering and communications through magazines, websites, newsletter and events; and Athletic Business Media, publisher of magazines, websites, and buyers guides for athletic, fitness and recreation professionals—both rejoined American Business Media (ABM) as returning members.
Advantage Business Media, backed by Catalyst Investors, is around 44% digital, with the balance being print, and a few events, according to its chief executive, Richard Reiff. Catalyst had bought the company in 2006. It, too, had switched out 70% of its old staff in favor of gravitating toward a digital focus.
Rockaway, NJ-based Advantage Business Media acquired Vicon Publishing, a media company targeting the laboratory and forensic sciences markets, in a cash deal.