Reputation Institute Acquires Cormex Research – Leading Provider of Media Measurement and Analysis Solutions to Corporations
Reputation Institute Expands North America Footprint with Purchase of Toronto Firm
BOSTON, MA, May 29, 2019 – Reputation Institute, technology-enabled data-driven insights company and provider of reputation measurement and management services, today announced the acquisition of Toronto-based Cormex Research, a pioneer of media measurement and analysis.
The acquisition will expand Reputation Institute’s footprint in North America and accelerate enhancements to Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations.
Founded in 1989, Cormex Research has developed customized social media and traditional media measurement and analysis solutions that have helped shape communications strategies and tactics for hundreds of organizations. Present and past clients include Bank of Montreal, Sunlife Financial, University of Toronto, Rogers Communications, KPMG Canada and several Canadian government departments.
“Cormex Research has a great track record of success in the areas of media research and analysis, they don’t rely solely on automated tools and they have experience and wisdom to add to the analysis, which differentiates them in terms of quality and service. These attributes align with our business model and values of rigor and commitment,” said Kylie Wright-Ford, CEO at Reputation Institute. “Over the years, global companies of all sizes and across a broad range of industries have come to depend on Cormex Research for their insights on how media coverage and media trends can impact an organization’s reputation.”
“The addition of Cormex will be a catalyst that allows us to enhance the Media RepTrak reputation analytics platform, which integrates public perception and media data to demonstrate how strategy, media, and perception are connected,” said Andrew Laing, president of Cormex Research. “The Cormex team is excited to join Reputation Institute because of the opportunity to deliver to clients what they have been asking for: a better way to measure how, when and where media content can influence public opinion about a company’s reputation.”
Laing will serve as Reputation Institute’s SVP of Media RepTrak, Americas, responsible for product development and introducing the solution to companies throughout the Americas. His team of research analysts will continue to work out of the Toronto office, supporting existing Cormex Research and Reputation Institute accounts.