PYMNTS | ChowNow’s Approach To Mobile Order-Ahead Security
October 22, 2018
For quick-service restaurants (QSRs), offering mobile ordering isn’t just critical to staying competitive, but also for boosting sales. Unfortunately, smaller restaurants with just a handful of locations and smaller budgets can often struggle to provide these services. To top that off, they don’t necessarily have the resources to tackle fraud.
Designing apps and offering mobile ordering takes funding and technical know-how, and accepting online payments means dealing with card-not-present (CNP) fraud, putting restaurants on the hook should the customer claim a transaction was fraudulent. However, Chris Webb, CEO and co-founder of ChowNow, believes third-party ordering providers can be well-positioned to help.
Small restaurants may not have the capacity to fight wrongful chargebacks and could have a limited ability to identify suspicious activities. Owners can only form patterns based on customer data from their own restaurants, without insight into how that customer has previously interacted at other businesses. Since ordering platforms like ChowNow serve a large number of restaurants, they have a bird’s-eye view into transactions and can leverage those insights to help keep customers and restaurants stay safe from fraud.