Marketing Interactive: MediaMath launches New Marketing Institute in Asia
MediaMath has launched its training and education arm New Marketing Institute (NMI) in Asia Pacific.
Starting this month, NMI will bring to APAC courses and certification programs that will help train aspiring marketers or even professionals across different levels of digital marketing proficiency to grasp and embrace programmatic techniques and technologies.
In a press statement, MediaMath explained NMI in APAC will have a “localised approach that suits the unique cultural nuances of the various markets in the region”, starting with in-person classroom training in Singapore, and live online courses accessible by all markets.
Rahul Vasudev, managing director of APAC at MediaMath said, “Newer advertising practices and rapid advancements in data and media technologies, especially programmatic, are regularly disrupting the industry. However, during this constant evolution process, media and marketing professionals have very few avenues to stay abreast of the changing ecosystem. This is creating a significant talent gap in the industry. By establishing NMI in APAC, MediaMath is committed to giving back to the industry and helping grow the entire space.”
NMI will offer modular courses designed. The course modules range from basic (Digital Marketing 101) to intermediate (Programmatic 101) to more advanced and technology-focused modules, such as Omnichannel and TerminalOne Platform Certifications. The courses will be conducted in physical classrooms, as well as online and on-demand.
NMI’s courses are taught by instructors who have real-world experience in digital marketing and the technology that underpins it. Since 2013, NMI has trained more than 9,000 professionals globally and we are very happy to bring this opportunity to APAC.